If you’re in any doubt about the power of social proof in modern businesses, here’s a quick example to think about. Imagine you’re on vacation looking for somewhere to eat. You’ve never been there before so you have no idea where to start. There’s two restaurants next door to each other. One is empty and the [...]
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Browsing Posts in Ability to Succeed
Right from the day we’re born we’re conditioned to be consumers. We’re taught to buy more, own more and to judge ourselves and others by material possessions, often without much thought to the consequences. To be successful in business we need to break free from this mindset and become producers rather than consumers. By creating [...]
Here’s my story about mental tiredness and a few tips about how to overcome it. There’s plenty of information floating around regarding Time Management in business and of course I’ve written about it myself a few times. As well as time management, something that’s equally pertinent to my mindset is energy, at least that’s what [...]
Life is all about making decisions and choosing which paths to take and which to avoid. Business is no different and the decisions we make will ultimately mean the difference between success and failure. Deep down most people know this and their Fear of Failure means that we often choose to take the safe path or avoid [...]
Good marketing works and always will. I don’t think there’s any doubt about that. However, things are changing and hard selling techniques are set to be a thing of the past. As technology advances the number of adverts we’re exposed to each day though various media has increased significantly. The result? We’re becoming immune to [...]
