Have you ever assumed you knew what your customers wanted, spent time, effort and money on creating a product or service, only to find out you were wrong and no-one bought it? Don’t worry, many of us (including myself) have done just that at some point. I spent about a year of my evenings and [...]
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Browsing Posts tagged customers
What Exactly is a Sales Funnel? Sales funnels are an important part of your marketing strategy and their use will even improve your business mindset, but what exactly are they? Imagine a real funnel, wide at the top and thin at the bottom. Now imagine all your potential customers dropping onto the top of the [...]
So Who is Your Ideal Customer? I hope you already know who your ideal customer is, but if not I can help you… Let me start by asking you some questions which will help establish whether you are already targeting your ideal customer. Do you ever get frustrated trying to sell a product or service [...]
