If you’re in any doubt about the power of social proof in modern businesses, here’s a quick example to think about. Imagine you’re on vacation looking for somewhere to eat. You’ve never been there before so you have no idea where to start. There’s two restaurants next door to each other. One is empty and the [...]
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Browsing Posts tagged growth
Good marketing works and always will. I don’t think there’s any doubt about that. However, things are changing and hard selling techniques are set to be a thing of the past. As technology advances the number of adverts we’re exposed to each day though various media has increased significantly. The result? We’re becoming immune to [...]
Since last weeks Issues with Google I’ve been thinking a lot about control and how relinquishing control to others can cause us numerous problems. When we start our own businesses we do it partly so we can take control of our own destiny. But how many aspects of our businesses are we really in control of? If [...]
Is Passive Income Your Goal? My recent business mindset survey has revealed something very interesting about passive income. It seems that doesn’t score very highly in peoples minds and isn’t something that many people are really interested in. This surprised me a lot and prompted me to write this article, so I can clarify a [...]
What do I mean by rinse, wash and repeat in a business context? Let me explain. The wash, rinse and repeat idea is used by every franchise in the world, even McDonalds use it. If your business is already scalable, then it’s a method of creating exponential growth within your business, sometimes quite quickly. It’s [...]
