If you’re in any doubt about the power of social proof in modern businesses, here’s a quick example to think about. Imagine you’re on vacation looking for somewhere to eat. You’ve never been there before so you have no idea where to start. There’s two restaurants next door to each other. One is empty and the [...]
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Browsing Posts tagged marketing
Good marketing works and always will. I don’t think there’s any doubt about that. However, things are changing and hard selling techniques are set to be a thing of the past. As technology advances the number of adverts we’re exposed to each day though various media has increased significantly. The result? We’re becoming immune to [...]
Twitter is a great tool for both business and personal use. It’s free, it’s fun and it’s a cool way to build a following. However, if you’re trying to build a sizeable following of targeted people it can be very frustrating sometimes. That’s one of the main reasons why I decided to create this FREE [...]
Have you ever assumed you knew what your customers wanted, spent time, effort and money on creating a product or service, only to find out you were wrong and no-one bought it? Don’t worry, many of us (including myself) have done just that at some point. I spent about a year of my evenings and [...]
What Exactly is a Sales Funnel? Sales funnels are an important part of your marketing strategy and their use will even improve your business mindset, but what exactly are they? Imagine a real funnel, wide at the top and thin at the bottom. Now imagine all your potential customers dropping onto the top of the [...]
